# Performance Marketing Specialist

**Company:** Acquired
**Department:** Marketing
**Location:** London
**Remote status:** Hybrid

**We’re Acquired**

Acquired is a next-generation payments business focused on powering recurring commerce.

Our next-generation payment infrastructure and solutions unify and optimise customers' payment ecosystem, providing a competitive advantage and helping them achieve their goals in the digital economy.

We combine this capability with exceptional sector expertise and a highly personal, tailored service focused on long-term partnerships with our customers.

We’re scaling as a business, so if you thrive in an environment that’s constantly evolving, where purpose-driven culture is seen as an enabler to achieve the extraordinary and where our unique differences are celebrated, we could be the place for you!

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This is a critical role in our marketing team. You'll lead the development and execution of scalable demand generation campaigns - paired with laser-focused Account-Based Marketing (ABM) programs to penetrate and convert high-value target accounts.

You'll be responsible for the full funnel: from awareness and engagement to pipeline acceleration - working closely with Sales, Product Marketing, and RevOps.

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###### Key Responsibilities:

**Demand Generation (60%)**

- Plan, execute, and optimise integrated marketing campaigns across paid media, content syndication, email, and webinars to drive inbound and outbound pipeline.

- Own and manage campaign performance metrics (MQLs, SQLs, CPL, pipeline influenced).

- Partner with the marketing team members to develop compelling assets and landing experiences.

- Manage lead nurturing programs and conversion workflows using HubSpot 

- Run paid LinkedIn, Google, and programmatic campaigns focused on acquisition and remarketing.

**Account-Based Marketing (40%)**

- Build and execute ABM programs targeting strategic accounts (1:1, 1:few, 1:many models) in partnership with Sales.

- Develop highly personalised messaging, assets, and outreach sequences tailored to industry verticals (e.g. lending, debt collection, subscription).

- Use intent data and account intelligence tools (e.g., Cognism) to prioritise and engage accounts.

- Measure ABM effectiveness across engagement, pipeline velocity, and deal size.

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###### What you'll bring:

- 3 - 5+ years in a B2B demand generation or ABM role - ideally within fintech, SaaS, or payments.

- Proven success running campaigns that directly contribute to sales pipeline and revenue.

- Hands-on experience with marketing automation (e.g. HubSpot)

- Comfortable building campaigns from scratch in a high-growth, often ambiguous environment.

- Strong analytical mindset with the ability to test, iterate, and optimise channel performance.

- A strategic thinker with a bias for action - you know when to build, scale, or pivot.

- Exceptional stakeholder management and cross-functional collaboration skills.

###### Desirable:

- Familiarity with account intelligence, ABM orchestration, and enrichment tools.

- Understanding of the UK and European payments landscape (e.g. VRPs, open banking, card acquiring, etc.).

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As we scale, the Performance Marketing Specialist is essential to building a predictable, high-quality pipeline that fuels revenue growth. This role sits at the heart of our go-to-market strategy connecting marketing activity directly to sales outcomes. By combining data-driven demand programs with strategic ABM plays, this person will ensure we’re engaging the right buyers, at the right time, with the right message - accelerating deal velocity and driving measurable impact across priority verticals.

_This position is no longer accepting applications._